After 5 years, SEVENTEEN claims the top spot in K-Pop brand reputation, dethroning long-reigning king BTS.

BTS slips to third place in the January rankings, facing a significant shift after dominating for over 67 months.

Outperforming BTS, SEVENTEEN sold over 10 million albums in 2023, with FML becoming a groundbreaking hit.

Rising K-pop group NCT takes the second spot, further reshaping the K-pop landscape.

With members in the military, BTS has witnessed a 47% decline in brand points since December. However, anticipation rises as the first member, Jin, is set to return in June 2024.

SEVENTEEN, NCT, and BTS lead the January K-pop brand reputation rankings, marking a dynamic shift in the industry. Other notable names include THE BOYZ, Stray Kids, EXO, and SHINee.

BTS's current ranking dip aligns with members serving in the military. Fans eagerly await the return of Jin in June, signaling a potential rebound in brand reputation.

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